[Part I] Tough many other cities offer outstanding signage and storefront designs too, none of them can quite keep up with Lisbon. This city allows you to zap through decades and even centuries of excellence in signage design, typography and storefront architecture, incorporating many different influences and styles.

And all just by taking a walk, as the density is high and these signage and retail storefront gems can be found anywhere throughout the city. It is clear that only responsible and aware as well as strong owners are able to maintain their heritage with such pride and fight for survival in today’s shopping world. They show us the unprecedented difference to shopping malls and online store experiences. To be continued …