At twenty, I envied my American colleagues and their spacious cruisers so much … nobody wants to make out in a 1980’s “Fahrvergnügen”
[Part I] Outstanding design as well as failures are a global phenomenon. This of course also applies for industrial and car design. While America has turned out some of the sexiest and most iconic and stunning cars ever made, it also laid down the foundation for a whole number of problems.
Size and horsepower run on gas guzzling engines and that comes at a huge price. But I am not referring to the dealership price tag or gas bill. The story of Detroit tells tales about how America is willing to drop it’s own people and cities if the buck ain’t rolling no more.
Unfortunately, the foreign competition which caused the downfall of the American car industry did not change much. Instead, foreign car manufacturers just adapted, selling “American Editions” of elsewhere more energy efficient machines. Not smart at all, isn’t it. [Part III]