Spending time in a typical alpine resort during the summer months lets you experience a special atmosphere of discomfort. Vacancy signs try to get your attentions while the streets are empty and you walk or roll through the village.  The soundscapes of renovations and rebuilding activities mix with cattle cowbells and some barking dogs. This all might sound like a doable downtime and like a relaxed situation but in fact, it is tragic what goes on in mass tourism skiing resorts today.

Hotel and Restaurant owners are regularly worried and desperate trying to figure out how to get through the off-seasons. It’s when a leaden haze covers the villages and when walking the mountains and see the massiv impact winter sports has on the alpine lands, it’s clear that what is called over-tourism in winter, must under-tourism during off-season. The mountains show huge and long scars all the way from the hill tops down to the valleys. The water quality is degrading constantly and in some resorts, the once so pure spring water has been saturated with chemicals and toxins, produced when “letting it snow”. This has to stop.